By now you probably heard a lot about the importance of SEO (search engine optimization) and internet marketing.
I noticed that a lot of bed and breakfast websites use Flash and images and that often blocks the page from being indexed properly in search engine. Search engine doesn’t crawl Flash media or images. If you do a search on your property’s name and your offical website doesn’t show up in the first 3 results, then you might want to take a look at how your website is designed.
As far as I know, most small hotels have their websites done by a graphic designer. And most of the time, graphic designers know little about SEO which is the reason why a lot of the websites are not done properly. But SEO basics are very simple, simply follow the following rules, and it should help you to increase your ranking on search results.
There are several things you want to check
1) Is your hotel introduction written in Text?
2) Is your hotel name appears in browser title?
3) Did you provide a helpful description in the meta tag?
4) Did you use text in your nagivation? Text help google identify the context of the page.
5) Did you use meanful keywords in your URL ?
Whiich.com is designed with SEO in mind. I just want to bring up the importance of SEO here and I will share more SEO techniques soon.
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