I would like to share some of our internet marketing tactics for Quintet Shanghai Bed and breakfast. After opening for 1 month, we have already reached about 30% of occupancy rate. I’m not sure how good this number is for a new place, but I guess it’s worth celebrating when it looks like we are gonna have a positive cash flow for the 2nd month.
So, what have we done? Here’re the basic 4 steps that worked.
1) A well-designed website
Coming out from the internet industry, we truly believe that internet is the most important channel for a travel business. Relationships and contacts are useful, but you cannot reach immediate travelers faster than the internet. So we decided that, the Quintet website has to look good, and contain all the necessary information to impress our travelers. It’s like, to impress a stranger, you must present yourself well, simple as that.
2) Make sure your content is searchable
Search engine cannot index images, flashes and videos. Most of the time, web designers do not pay much attention to this part, they just take your text and build the graphics and pages for you. However, a simple design, good navigation and well-written title, body text can help search engine index your content properly and create a better result.
3) Increase exposure
After you have a great website, you need to market it. But how do travelers find you other than search? Your website along cannot compete with all the other travel portals out there. That’s why you need to list your site in public website like Whiich.com. In addition, posting your website externally can also help you increase your ranking in the search result. There are a lot of free sites out there; however, most of them do not allow your website URL unless you pay a fee. Users from such sites always tend to ask more questions because they cannot get enough information from the listing.
Try to identify the most important channels in your area to start with. Every place may be a bit different. Since China is so big, and there are already so many expats spreaded out in China. We picked English city portals and well-known classifieds as our channels.
4) Blog about it – Express your attitude in hospitality
Most of our customers are converted after they read the Quintet website. They are impressed with the design, the concept, but mostly they are sold by the genuine voices from the innkeeper’s blog.
And this is the fundamental concept we build into Whiich. You don’t need reviews, and you can still win over your customers with your knowledge, and your unique offerings. Plus, the more you write about your place, yourself, and the local environment, the more you will be found through search.
We are getting 30 -40 visits every day now through internet. 40% comes from search engine, 20% comes from Fay’s other blog about Shanghai, and the rest comes from a few websites we list on.